Philippe Wiede - Founder and Strategic Creative Director of megapublic, Inc.

At the head of megapublic you will find a senior and seasoned executive who brings passion to his work and results to his clients. A man who has gathered expert knowledge in the areas of corporate branding, communications and marketing in an international environment, both in terms of strategic thinking and tactical experience. Bringing with him a market experience ranging from local to global brands, and from fast moving consumer goods to B2B.

Philippe Wiede, 1964, born in Germany, Swiss/UK citizen, has been working interdisciplinarily for over 22 years in the marketing industry. Be it as conceptualist, copywriter and senior art director in the classic advertising business, as international marketing strategist for new media, or as the executive creative manager and brand director of megapublic. He developed award-winning solutions for leading corporate brands during his time as an employee at formerly top-rated Swiss advertising agencies, such as GGK Basel, Aebi & Partner and Publicis Zurich.

Philippe Wiede is a case of left brain and right brain thinking, using his combined skills and disciplines to produce superior outcomes. He operates in a dynamic environment where imagination and creativity are top of mind, yet strategic management skills and sound judgement are mandatory too. He has a strong understanding of branding missions that cross multinational organizations and knows how to define and guide a company's brand leadership. To execute strategic, creative, tactical and management functions in parallel outline another part of his repertoire.

As a far-travelled cosmopolite Philippe Wiede has met divergent cultures, market conditions and ways of thinking that span from Europe to Asia. These experiences, as well as an active information exchange and alliances with business professionals from all over the world today shape his understanding of what effective international brand leadership is all about.

Philippe Wiede is also available for hire worldwide at the client's locations on a short- or long-term basis. Providing strategic and creative services as a branding consultant or ad interim brand director that span from brand strategy/development, corporate design, marketing tactics, advertising campaigns to multinational project management. His CV is available on request.